JON B. KUSHNER
COPYWRITER | Content Creator
Marketing Communications Pro
Sample Work
Developed product name and story based on brief direction from PM. This packaging is geared to kids and their parents.
New Brand Packaging
Chelsea Pets manufactured a specialized line of luxury dog feeders with styles emulating classic furniture. I was given the task of branding each style with an appropriately evocative title as well as crafting some brief header copy.
Compiled select products for The Dodo's gift guide. In this case, it was shark enthusiasts, and my product pitches were full of dad-puns and 'biting' humor.
Created storyboard for Car and Driver product video showing the FM transmitter in action. Also supervised video shoot and editing.
Car and Driver Spot
Product Curation
Impact Real Estate Facebook Page
Social media for a rather "grown-up" and traditional business presents its own challenges. I try to keep the audience engaged with everything from local history and events to useful co-op tips and real estate news.
Case Study
This cutting-edge L&D firm asked me to rewrite a case study for their website. They were very pleased with the finished material.
