Resume | writer

My Resume

PROFESSIONAL INFO

Welcome! I am a New York based copy and content writer with the expertise to adapt tone and messaging through myriad channels. My work in the product development, direct-marketing and film production arenas has provided me with a unique blend of conceptual and communications experience. I am your expert resource for developing promotional material, email marketing, web content, dialog, scripts, sales presentations, B2B collateral, and corporate correspondence.

"By the time you have perfected any style of writing, you have always outgrown it."

-George Orwell

WORK EXPERIENCE

2022-2023

Marketing Content Writer, Fesco Group, Brooklyn, NY

Developed retail packaging copy, including product titles, callouts, and romance content successfully increasing customer-facing recognition and sales. Worked with Art Director, Chief Operating Officer, Graphic and Industrial Designers, and Product Managers to optimize brand marketing across all platforms. Brands included: Car and Driver, Perry Ellis, Coby, Bella Ciao, Eklectik, Chargeworx, RCA. Increased e-commerce sales by consistently churning out well-researched SEO content on Amazon and other platforms. *Used Helium 10 and Cerebro to further optimize this content. Storyboarded, scripted, and produced promotional videos for online Car and Driver product pages.Developed signage for point-of-purchase displays, sidekicks, endcaps, planograms.

2017-2022

Freelance Content/Copywriter, Crescent Hill Graphics, Brooklyn, NY

Develop online content for corporate websites administered by CHG, Inc. Utilize SEO content and best practices to increase online visibility. Industries include: real estate, fitness, building restoration, construction, retail, martial arts. Created press kits to increase brand awareness; wrote and edited brochures. Composed absorbing posts for clients' social media platforms. Research and share articles relevant to target audience. Craft business letters upon request.

2008-2017

Marketing & Communications Manager, Chelsea Home Imports, New York, NY

Oversaw planning and execution of marketing plans and collateral for multi-million dollar product development corporation. Developed catalog, B2B and marketing strategies. Composed business to business collateral including product pitches, executive communications, vendor guides. Scripted and directed product promotional videos. Project-managed work between art and sales departments based on the requirements of national and international clients. Worked as sales coordinator in early years of the company.

2003-2008

Sales & Marketing Manager, Future Promo, Inc., New York, NY

Directed sales and marketing campaigns for nationally recognized advertising specialties supplier. Increased annual revenue by $1.2 million via direct-marketing, email campaigns, live presentations, trade shows and web content. Wrote copy and collaborated with in-house design team for B2B catalogs, sell sheets and presentations.

1998-2002

Direct Marketing Associate, Columbia House/BMG, New York, NY

Researched market trends for video library wing of preeminent national record club. Coordinated direct marketing stategies with executives and art department. Wrote copy for print catalog, episode guides and packaging.

EDUCATION

Queens College, Flushing, NY - Bachelor of Arts

Major: Communications. Minor: Journalism

University of California Los Angeles - Master Class

Screenwriting intensive seminar

The New School - New York, NY - Certificate

Script writing for film, theater and television